Zia would not like to zero in on the last look and feel of his design lines as it were. He likewise plans to improve how design brands work in India. According to Zia, "Present day Indian design industry right now includes a great deal of quick style and impractical attire". According to Zia, vision of Indian current style will include moral and sturdy garments where individuals get esteem with morals for each buy and that is the reason he tries to start a couture renaissance with Feddie City.

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