The important step toward successful stabilization of enterprise is marketing; when any business starts public is not aware of its goods and products resulting in a lack of sale. Marketing is an effective method as it helps in establishing a strong relationship with customers and gaining their beliefs that they brand loyal. There are several techniques for marketing like a paid advertisement, internet marketing, social media marketing, likewise one method is Bulk SMS marketing. Bulk SMS allows users to fetch a single message to the mass of people if you wish to send an informative message than you are suggested to use Transactional SMS Services. An exclusive SMS solution is needed to be utilized in time-sensitive situations when it’s necessary to send a transaction-related statement by bank or order confirmation message by e-commerce companies. The purpose behind delivering Transactional SMS is somewhat varied from Promotional SMS because these types of SMS are used for notification or alert and not for marketing. Transactional SMS are inclusive of various features such as sending a message to all registered mobile numbers including DND numbers, instant delivering of the message and no tome restrictions. The transactional campaign considered as most anticipated communication channel which has higher engagement rates. The message received by customers when they come to your shop or business place and initiate payment firstly for security purposes OTP is sent to the registered mobile number. Once you are done with the payment notification about payment confirmation is obtained and the type of message is Transactional SMS. Such SMS are expected from people while they interact with you and these make the user experience much better. For every person related to business, it is necessary to maintain a strong relationship with consumers and these can be done through Bulk SMS. By using services catered by bulksmsserviceproviders one can message users immediately after it’s action. In present days companies search for a fast and effective tool for attracting customers and this all can occur if you pay personal attention towards your consumers by delivering them all the needy data. If you wish your company touch new heights of success then you have to opt such methods that differentiate you from others and your customers feel a special connection with you. Because of this various firms choose to run the transactional campaign like tours and travel agencies share details about the trip, train bus or flight tickets, hotel and descriptive info on places to visit. Hospitals or doctors notify patients about check-up dates, medical reports or detailing of medicines or dosage is sent. Government and NGO spread awareness or alert people when mandatory. Transaction related information exists in every phone because bank sector or any of the businessman considers that it’s a consumer right to have knowledge of it’s account. OTP is very popular these days due to security measure and it is used by food delivery companies, personal transport like Ola Uber and also before any login session. Traditional SMS are not restricted up to here only they can also be utilized for greeting or sending wishes to loved once on special occasions like birthday, anniversary, etc. Transactional SMS are fast readable, convenient medium to help your brand build a solid image.